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Blueprint for Business Part 6
August 20, 2009

Blueprint for Business- Part 6
Salt & Light Volume II, Issue 23 by D. Scott Prindle

"Blessed are those who are pure in heart for they shall see God." (Matthew 5:8)

Promoting Your Business
We came across this video a while back. It illustrates the culture of advertising you do business in today, which has shaped the values and expectations of our society.


Advertising often has ulterior motives. By carefully constructed deception, advertisers almost always portray a product in terms that are not only flattering, but unrealistic.

In short, the culture of advertising is a culture of lies. So... what have you come to value? Do you think the "cleverer" your deception to get what you want, the "wiser" you become in building your business?

Pillar of Honesty
If you want to be wise in business and salt & light in the world do not try to manipulate others by distorting reality. Be consistent between who you appear to be and who you really are all the way to how you promote your business.


Model your advertising by the saying, "What you see is what you get (WYSIWYG)". Promise less and deliver more. People will take notice as you distinguish yourself from your competitors and become loyal customers.

To want to be really true, really real... is to want to see God. The Lord will bless you and you will see God. You'll see Him at work in your business and so will others.

What can you do to counter the effects of our culture? Go counter-culture. Let honesty become a pillar in your business.

Love Never Fails,
Scott & Laurie Prindle
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