Wisdom in Christian AdvertisingChristian Advertising in Your BusinessWe came across this video a while back. It illustrates the culture of advertising you do business in today, which has shaped the values and expectations of our society.If you have ever searched Google for Christian business opportunities you know what we mean. It seems that everyone is trying to portray their "opportunity" by making it sound too good to be true. You already know if it sounds too good to be true, it probably is! In short, the culture of advertising is a culture of lies. So... what have you come to value? Do you think the "cleverer" your deception to get what you want, the "wiser" you become in building your business? Pillar of HonestyIf you want to be wise in business and salt & light in the world, try not to manipulate others by distorting reality. Be consistent between who you appear to be and who you really are... all the way down to how you promote your business.Model your business by the saying, "What you see is what you get (WYSIWYG)". Promise less and deliver more. People will take notice as you distinguish yourself from your competitors and become loyal customers. To want to be really true, really real... is to want to see God. The Lord will bless you and you will see God. You'll see Him at work in your business and so will others. What can you do to counter the effects of our culture? Go counter-culture. Let honesty become a pillar in your business.
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