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Integrity In Christian AdvertisingPlease Install Flash Plugin
Marketing Your BusinessThis video is an example of what to avoid in Christian advertising. It illustrates the culture of marketing you do business in today, which has shaped the values and expectations of our society.Advertising often has ulterior motives. By carefully constructed deception, advertisers almost always portray a product in terms that are not only flattering, but unrealistic. If you have ever done a Google search for Christian business opportunities or home business ideas you know what we mean. It seems that everyone is trying to promote their "opportunity" by making it sound too good to be true. You already know if it sounds too good to be true, it probably is! In short, the culture of advertising is a culture of lies. So... what have you come to value? Do you think the "cleverer" your deception to get what you want, the "wiser" you become in building your business? Pillar of HonestyIf you want to be wise in business and salt & light in the world as a participant in endtime ministries, try not to manipulate others by distorting reality. Be consistent between who you appear to be and who you really are... all the way down to how you promote your business.Model your business by the saying, "What you see is what you get (WYSIWYG)". Promise less and deliver more. People will take notice and become loyal customers as you distinguish yourself from your competitors. To desire to be really true, really real... is to want to see God. The Lord will bless you and you will see God. You'll see Him at work in your business and so will others. What can you do to counter the effects of our culture? Go counter-culture. Let honesty become a pillar in your business. With this said, your main sources of advertising can be broken down into nine major categories.
 Click on this types of advertising link for a comparison chart and other things we have learned about each media type.
Return from Christian Advertising to Gorilla Marketing
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Betty's Story"We were retired on a fixed income... Our 1st year we made $63K, doubled it our 2nd year...
More than anything else for the 1st time in my life I'm able to work with more purpose and passion
because we're truly helping people..."
Betty
Harlan Shares"After a 20 year career with Army I had great results with chronic headaches... Ten months into it I had a residual income of $2500 which equaled my military retirement.
Five years into this business I make between $12K to $15K a month out of my house. I love what I do"
Harlan Humphrey Julie's Blessed"I'm so excited about the results I got that I'm telling everybody I know. For 21 years I taught school and struggled to pay the bills.I've been involved in this business for eleven months and am making from $3,500 to $6,000 a month.
I'm helping so many people just like me with no hope and it's changing their life just like it did mine"
Julie
DisclaimerStatements contained herein regarding the results achieved by a particular Distributor from using the Company's products are personal to that Distributor and the Company does not verify or endorse such statements.The Company makes no claims regarding any of its products except those set forth on product labeling and brochures and does not authorize the use of product testimonials for use in the sale of the Company's products. Similarly, statements of business success achieved by a particular Distributor are not representative of what a typical Distributor may achieve. Each individual Distributor's success will depend on his or her individual effort. |
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