Integrity In Christian Advertising
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Marketing Your BusinessThis video is an example of what to avoid in Christian advertising. It illustrates the culture of marketing you do business in today, which has shaped the values and expectations of our society.
Advertising often has ulterior motives. By carefully constructed deception, advertisers almost always portray a product in terms that are not only flattering, but unrealistic.
If you have ever done a Google search for Christian business opportunities or home business ideas you know what we mean. It seems that everyone is trying to promote their "opportunity" by making it sound too good to be true.
You already know if it sounds too good to be true, it probably is!
In short, the culture of advertising is a culture of lies. So... what have you come to value? Do you think the "cleverer" your deception to get what you want, the "wiser" you become in building your business?
Pillar of HonestyIf you want to be wise in business and salt & light in the world as a participant in endtime ministries, try not to manipulate others by distorting reality. Be consistent between who you appear to be and who you really are... all the way down to how you promote your business.
Model your business by the saying, "What you see is what you get (WYSIWYG)". Promise less and deliver more. People will take notice and become loyal customers as you distinguish yourself from your competitors.
To desire to be really true, really real... is to want to see God. The Lord will bless you and you will see God. You'll see Him at work in your business and so will others.
What can you do to counter the effects of our culture? Go counter-culture. Let honesty become a pillar in your business.
With this said, your main sources of advertising can be broken down into nine major categories.
Click on this types of advertising link for a comparison chart and other things we have learned about each media type.
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