Gorilla Marketing Using
Imagination and Information

Gorilla Marketing is often mistaken for "Guerrilla Marketing" which was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing.

It is as an unconventional system of marketing that grabs people's attention on a very low budget. Every size business big or small can benefit from using it.

Our business uses Gorilla Marketing with a simple system based on reality. Results... real people with real stories.

A Gorilla is a big hairy animal that grabs everyone's attention! King Kong embodies the magnificence of this amazing creature's ability to attract publicity.

If Norman Rockwell painted covers for New Gorillas Magazine... he would have done King Kong's portrait!

The idea is that your God-given creativity can make up for a lack of big marketing budgets. Instead you rely on your time, energy, imagination, information... and inspiration from above.

Small Ideas Create Big Opportunities

One friend of ours, Andrew Fischer, is a great example of how this kind of marketing works. He came up with Human AdSpace.

It all started in January 2005. He made close to $50,000 by selling ad space on his forehead in the form of temporary tattoos.

It landed him on major TV shows like Good Morning America, Inside Edition and Fox News. Great publicity for him and his advertisers!

Remember this one... when two guys shut down the city of Boston with a terror scare? It turned out to be nothing more than low-tech "Light Brite" signs hung on bridges, buildings and tunnels as part of an ad campaign for the Cartoon Network!

They got the results they were looking for... worldwide publicity. But they didn't exactly want to be terrorist suspects in the process.

With God All Things Are Possible

The possibilities are as endless as our Lord is eternal. The only limit is your imagination. Always keep it clean and tasteful. Your marketing reflects more than just your business... it represents you and the Kingdom of God.

Then there is Viral Marketing or Viral Advertising... when people like your marketing so much they pass it on or e-mail it to everyone they know. This is another form of marketing you can explore here.

Our business takes advantage of both. It has a built in success system that markets through centers of influence. You can use it to build the income and lifestyle you desire.

The foundation of Gorilla Marketing is imagination and inspiration. Pray that God would give you ideas to try out. Don't dismiss them if they seem crazy or unconventional.

Remember... Every good gift and every perfect gift is from above...