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I would like to get my products in retail locations. I would love it if someone could walk me through the process of what needs to be done in order to make this happen. Thanks!

by Vicki Merten
(Cincinnati, Ohio, USA)

I started my business in 2007. It is an online business I currently sell the bracelets via the website, amazon and I also have a contract with LifeWay Ministries to make True Love Waits bracelets. In addition, I am working with Back2Back Ministries to support fundraising efforts for teams going on mission trips to their campuses.

I would love to get my bracelets in a retail setting, but I just don't know how to accomplish this. I would love it if someone could walk me through the process. Thanks and blessings!


Hi Vicki,

Thanks for your question. Wholesaling your bracelets may be a great way to expand your business.

Do you have a business plan? It sounds like you need to take a step back and develop a solid business plan first.

Part of that plan would address how you intend to market your product. If wholesale is part of your plan, then you will need to decide how.

There are multiple options, which depends on another part of your business plan; the financial element which details your marketing budget.

If you have never written a solid business plan, this would be your first step. There are plenty of online helps, or you can hire a business consultant to assist you. Contact us about this if you need help.

Wholesaling a retail product can start small by setting up an appointment with a local Christian bookstore to show them your product and pricing. Ask them to give your bracelets a trial period to evaluate how they sell.

The other end of the spectrum is to attend national trade shows to present your product to multiple retailers looking for new products. The International Christian Retail Show in St. Louis is one example.

We would be happy to visit with you if you need someone to coach you through where to start.

All Our Best,
Scott & Laurie
(208) 456-2222

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